Thursday 17 August 2017

Data is the new currency, but are advertisers spending wisely?

It’s nearly impossible to avoid news around Amazon’s foothold in retail, technology and media. Based on the company’s Q2 earnings call, Amazon also expressed significant growth potential in its advertising business, much of which can be attributed to its ownership — and usage — of consumer data for targeted advertising and personalization. Data is an indispensable […]

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