Friday 4 August 2017

Maritz’s first Chief Behavioral Officer is building on ‘nudges’

Researchers have discovered that consumers make different choices when they choose via different means. For instance, people ordering food through a tablet or by writing it down tend to make healthier choices. When they order verbally, they more often choose higher-calorie dishes. When selecting accessories for a car by swiping choices on a tablet, customers […]

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