Tuesday 1 August 2017

UberMedia buys Cintric to blend first and third party data for ‘always-on’ location

A few years ago most marketers didn’t know how to use location; it was about “geofencing,” Starbucks and mobile coupons. Today they literally can’t get enough of it. Brands, retailers and agencies have discovered the versatility and utility of location data — for audience targeting, attribution and competitive insights — and are increasingly hungry for […]

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source http://www.onpageseochecker.com/ubermedia-buys-cintric-to-blend-first-and-third-party-data-for-always-on-location/

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